Cathy YangSecrets of a Successful PromotionPromotion, in its essence, is a kick to accelerate purchasing behaviors. The question is: how to make the kick powerful.Aug 28, 2023Aug 28, 2023
Cathy YangThe head and heart of business strategyA story about how a Seattle entrepreneur navigated Covid-19Jul 11, 2021Jul 11, 2021
Cathy YangFreemium: is it good for your business?Time and time again, topics about freemium draw heated and opinionated debates among marketers, executives and entrepreneurs.May 5, 2021May 5, 2021
Cathy YangPricing model innovation: when to take the leapSuccessful pricing model innovations are game changers. By disrupting the traditional taxi services with a P2P marketplace model, Uber…Sep 25, 2020Sep 25, 2020
Cathy YangPricing model innovation: is it worth pursuing?Pricing model innovation can be a big driver for growth and competitive advantage. For example, through transition from selling software…Aug 13, 2020Aug 13, 2020
Cathy YangCancel anytime: a powerful tool to accelerate sales during COVID-19During this unprecedented pandemic, a peace-of-mind policy can be particularly powerful, enough to crack open frozen demand…May 25, 2020May 25, 2020
